Google really targets anyone who has a need to move information around. One of its core missions is to organize all of the world's data. It the traditional sense, Google's customers are really advertisers, and it obtains most of its revenue from AdWords and AdSense. It designs tons of free software though and is the market leader in search engine technology, which helps to make its advertising business much more attractive. They also make quite a few tangible products. For these, they target customers who want really great designs (like Apple) and want an alternative to iOS or Microsoft.
Some of their tangible products include:
- Chromebook - laptops running the Chrome OS designed by Google
- Nexus 5 - newest android smartphone manufactured by LG, but marketed as the "Google phone"
- Chromecast - USB media streaming device that turns regular TVs into SmartTVs
- Google Glass - wearable computer with a Heads-Up-Display and camera, allowing consumers to interact with applications and the Internet via voice commands
- Google driverless car - just what it says, trying to eliminate congestion and accidents
These are just some of the tangible products, to say nothing of its software based solutions that make people's information gathering and sharing much easier and lives more productive.
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